Mind the gap

November 14, 2007 by · 1 Comment
Filed under: Credit crunch, Social brain 

Last week the BBC published an opinion poll of attitudes to families. The headline grabbing finding was that 94% of us feel positive about our own families, up by 4% from a similar poll in 1964.

But the BBC poll also found that 70% are pessimistic about the
future of families as a whole.  Whether or not this tells us anything
significant about families it does confirm a more general, and
worrying, characteristic of public attitudes.

This contrast between private optimism and societal pessimism about
families reminded me of a phenomenon we used in Government to call the
‘perception gap’.

This is the marked difference between what people said about their
own experience of using public services like hospitals and schools,
which was generally positive, and their view of these services in
general – which was generally negative.

From a political perspective the unwillingness of voters to
generalise from their own experience was deeply frustrating.  It meant
that real gains in service performance were not reflected in
satisfaction with Government.

The ‘perception gap’ doesn’t end there. My friend Ben Page at MORI will know the details,
but I’m pretty sure that people also report that their neighbourhood is
improving while simultaneously believing that communities as a whole
are falling apart.

And while people generally report positive experiences in their own
contact with people from other races and religious backgrounds they are
again less sanguine when asked to generalise about other types of
people.

What might explain this phenomenon? The first culprits are, of
course, our friends in the media. Bad news sells. Politicians are
lazily portrayed as untrustworthy, venal and second-rate.  The
criticisms of an independent report on Government policy make headline
billing while other more numerous positive conclusions don’t merit a
mention (or are described as a whitewash).

Films, TV dramas, documentaries and reality shows all tend to focus
on society’s ills and miscreants.  As I have said too many times on
public platforms, the modern mass media is a disorganised conspiracy to
maintain the population in a perpetual state of self righteous rage.

But it’s not just the media: we too are implicated in the perception
gap.  If we receive a good service – either in the private or public
sector – we might tell a couple of people.   But if we suffer from a
bad service we tell all and sundry.

I’m no evolutionary determinist, but in this one might see a sign
that human beings have a hard-wired predisposition to see warning as
more important than celebration.

Politicians too must take some blame. Opposition parties believe it
is in their interests to prove the country to going to the dogs, while
Governments need to justify the latest crammed Queen’s Speech.  With so
many people wanting to tell us things are going wrong is it any wonder
we think our own experiences are the exception to the rule?

Ministers may despair at the ‘perception gap’ – but does it matter
to the rest of us? I think so. It contributes to a tendency to
exaggerate our own agency and underestimate the impact and potential of
collective action.

In a complex world it is hard enough to find solutions to tough
social problems without doing so against a backdrop of pessimism. If
‘out there’ is damaged, declining and dangerous, it makes sense to
retreat into our own atomised privatised lives, and cower inside our
gated communities.  And of course the more we do that the more our
pessimism about collective action becomes self-fulfilling.

One week and counting

It is just a week until the RSA Networks big day here on November
22nd. A huge amount of work has gone in here at John Adam Street and we
have been guided throughout by committed Fellows like those involved in
Open RSA (you’ll need to log in to Facebook to see this link). I won’t say more as you can find a longer blog from me on the RSA networks blog.

On Saturday I am in Scotland at a major RSA Conference
to discuss the Society’s development North of the Border. It is an
exciting time all round in the Fellowship and I will make sure to
report back on both events.

Share

Tags: ,

« Newer Posts